US 2012 Live: when the classroom becomes a newsroom

In November 2012, 300 students came together in the Media School at Bournemouth University in the UK to report the US Presidential Election. Over the course of 10days, students published 176 articles on a rolling news website, garnering more than 20,000hits. On election night itself, students produced 10 h of live coverage on both TV and radio, airing 30 pre-recorded video packages and 35 pre-recorded radio packages. This experiential project adopted a so-called live case' methodology that encapsulated a high degree of application and a certain level of structure, which allowed for the variety and uncertainty' or reality to intervene. It also empowered and enabled students to reflect on and evaluate their individual experiences in light of their own learning styles. This paper will discuss the challenges and successes experienced during this experiential project, and will provide a nine-step guide on how others could replicate a similar project.