Online Reviews and Other Digital Marketing Strategies

被引：1
|
作者：
Levin, Roger P. [1 ]
机构：
[1] Levin Grp, Owings Mills, MD USA
来源：
JOURNAL OF PERIODONTOLOGY | 2017年 / 88卷 / 02期
关键词：
Leadership; marketing; referral; social marketing; social media;
D O I：
10.1902/jop.2016.160295
中图分类号：
R78 [口腔科学];
学科分类号：
1003 ;
摘要：
As getting patient reviews posted on online sites appears problematic for periodontal practices, the author urges periodontists to encourage patients to review their practices online on Yelp and other sites. The more positive online reviews practices receive, the higher the rankings on review sites, which will translate into more website visits and, ultimately, more new patient appointments. © 2017 American Academy of Periodontology. All rights reserved.
引用
收藏
页码：135 / 136
页数：2
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