A comparative analysis of the perception of public relations in Chinese and South Korean newspapers

被引：1
|
作者：
Yoo, Jae-Woong [2 ]
Jo, Samsup [1 ]
机构：
[1] Sookmyung Womens Univ, Dept Publ Relat & Advertising, Seoul 140742, South Korea
[2] Eulji Univ, Dept Publ Relat & Design, Songnam 461632, Gyeonggi Do, South Korea
来源：
PUBLIC RELATIONS REVIEW | 2014年 / 40卷 / 03期
关键词：
Xuan Chuan; Hong-Bo; Chinese newspaper; Korean newspaper; Public relations terms;
D O I：
10.1016/j.pubrev.2014.01.010
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The study analyzes the major newspapers of China and South Korea to explore how the journalists perceive public relations term which is equivalent to Xuan Chuan in China and Hong-Bo in South Korea. Chinese news considered the primary function of Xuan Chuan to be persuasion, whereas Korean news considered the primary functions of Hong-Bo to be public information and image (reputation) management. Xuan Chuan was more likely to be associated with the government and persuasion, whereas Hong Bo was closely associated with for-profit organizations and image management. (C) 2014 Elsevier Inc. All rights reserved.
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页码：503 / 505
页数：3
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