A Model of Information Sharing Process on Social Media

This research aims to analyse factors that influence behaviours of users in sharing of information on GO-JEK, an online mobile transportation company, in its social media such as Facebook or Twitter. These influencing factors are analysed based on the perspective of attachment theory and cognitive evaluation theory. Data were analysed using the Structural Equation Modelling (SEM). The result of this study is social interaction and self-efficacy are the factors that significantly influence someone's attachment on social media. Likewise, identity-based and bond-based attachment significantly influence in encouraging someone's behaviour to do information sharing activities on social media.