The impacts of IT capability and marketing capability on supply chain integration: a resource-based perspective

被引:51
|
作者
Yu, Wantao [1 ]
Jacobs, Mark A. [2 ]
Chavez, Roberto [3 ]
Feng, Mengying [4 ]
机构
[1] Univ Kent, Kent Business Sch, Chatham, Kent, England
[2] Univ Dayton, Coll Business, Dept Operat Management, Dayton, OH 45469 USA
[3] Univ Diego Portales, Fac Econ & Empresa, Santiago, Chile
[4] Chongqing Jiaotong Univ, Sch Management, Chongqing, Peoples R China
关键词
supply chain management; information technology; marketing operations interface; environment; performance measures; INFORMATION-TECHNOLOGY CAPABILITY; FINANCIAL PERFORMANCE; COMPETITIVE ADVANTAGE; OPERATIONS CAPABILITIES; FIRM PERFORMANCE; CUSTOMER SERVICE; STRATEGIC TYPES; BUSINESS; COLLABORATION; FIT;
D O I
10.1080/00207543.2016.1275874
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
Although previous research has addressed the interface and logical association among marketing, information technology (IT) and supply chain management, there have been few, if any, attempts to investigate how IT capability and marketing capability influence supply chain integration (SCI). Thus, this study investigates the direct and interacting effects of IT capability and marketing capability on SCI. The hypothesised relationships were tested using survey data gathered from 329 firms in China's manufacturing industry. The results reveal that both IT capability and marketing capability have a significant positive effect on SCI. Interestingly, no significant interaction effect was found, indicating that marketing IT capability and marketing capability influence SCI independently, and not synergistically. However, while IT capability and marketing capability do not interact, IT capability does mediate the impact of marketing capability on SCI.
引用
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页码:4196 / 4211
页数:16
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