Do SARS-CoV-2 safety measures affect visitors experience of traditional gastronomy, destination image and loyalty to a World Heritage City?

被引：9

作者：

Huete-Alcocer, Nuria ^{[1
,2
]}

Hernandez-Rojas, Ricardo David ^{[3
,4
]}

机构：

[1] Univ Castilla La Mancha, Ciudad Real, Spain

[2] Econometr & Hist & Econ Inst, Dept Spanish & Int Econ, Plaza Univ 1, Albacete 02071, Spain

[3] Univ Cordoba, Cordoba, Spain

[4] Dept Agr Econ Finance & Accounting, Plaza Puerta Nueva S-N, Cordoba 14071, Spain

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2022年 / 69卷

关键词：

SARS-CoV-2 safety measures; Management; Traditional restaurant; Loyalty to destination; CUSTOMER SATISFACTION; TOURIST SATISFACTION; CULINARY TOURISM; SERVICE QUALITY; FOOD SAFETY; IMPACT; MODEL; INTENTIONS; TRUST; SITE;

D O I：

10.1016/j.jretconser.2022.103095

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Sars-Cov-2 paralyzed tourism, which only began to recover after the vaccine roll-out. This study investigates loyalty to a city based on the perception of COVID safety measures in traditional restaurants. To test eight hy-potheses, the PLS-SEM method was applied to a sample of 154 tourists who visited C ' ordoba (Spain) for the traditional cuisine. Results show that visitors' perception of restaurants' COVID safety measures affects their satisfaction with the restaurant and local cuisine, their general image of this World Heritage city, and their loyalty to it. Thus, appropriate coronavirus risk management can help ensure that visitors recommend and revisit the city.

引用

页数：10