Can ETailers Benefit From Providing Rich Information?

被引：1
|
作者：
Ye, Ke [1 ]
Zhu, Huawei [1 ]
Huang, Minxue [1 ]
机构：
[1] Wuhan Univ, Sch Econ & Management, Wuhan 430072, Hubei, Peoples R China
来源：
2008 INTERNATIONAL SEMINAR ON FUTURE INFORMATION TECHNOLOGY AND MANAGEMENT ENGINEERING, PROCEEDINGS | 2008年
关键词：
D O I：
10.1109/FITME.2008.70
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Price competition in electronic markets is intense, and how to obtain positive price premium becomes a hot issue. According to Economics of Information (EOI) theory, eTailers should hide more sensitive information increase search cost and consequently to decrease consumers' price sensitivity. In contrast, signal theory suggests that providing rich information is an effective signal for eTailers to enhance consumers' trust and purchase intention. This research combines the two competitive theories to explore how eTailers' information provision about their products influences consumers' cognition and products' price premium in electronic markets. The results indicate that providing more information can lead to higher price premium.
引用
收藏
页码：437 / 440
页数：4
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