Using Public Service Broadcasting to promote development

被引：1

作者：

Smith, Elizabeth ^{[1
]}

机构：

[1] Transforming Broadcasting, London N5 1UP, England

来源：

JOURNAL OF AFRICAN MEDIA STUDIES | 2014年 / 6卷 / 02期

关键词：

Public Service Broadcasting; development; effectiveness; aid; developing world; donor agencies;

D O I：

10.1386/jams.6.2.157_1

中图分类号：

G [文化、科学、教育、体育]; C [社会科学总论];

学科分类号：

03 ; 0303 ; 04 ;

摘要：

Broadcasting, in order to assist development, has its roots in the aspirations of Public Service Broadcasters. It is likely to increase in the years ahead because broadcasting is the most effective and cheapest way to influence mass opinion and attitudes. It fits with the basic objectives of Public Service Broadcasting. Proving its effectiveness is difficult, but methodologies are improving.

引用

页码：157 / 164

页数：8

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