Looking for Efficiency: How Online News Structure and Emotional Tone Influence Processing Time and Memory

被引：5
|
作者：
DeAngelo, Tessa I. [1 ]
Yegiyan, Narine S. [1 ]
机构：
[1] Univ Calif Davis, Dept Commun, One Shields Ave, Davis, CA 95616 USA
来源：
JOURNALISM & MASS COMMUNICATION QUARTERLY | 2019年 / 96卷 / 02期
关键词：
online message processing; inverted pyramid; news websites; limited capacity model; TELEVISION-NEWS; INFORMATION OVERLOAD; SELECTIVE EXPOSURE; MESSAGE; COMPLEXITY; ATTENTION; JOURNALISM; ENJOYMENT; CAPACITY; AROUSAL;
D O I：
10.1177/1077699018792272
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
The research reported here investigates how news story structure and emotional tone affect news story processing efficiency. Two theoretical frameworks employing the forced-choice paradigm and the free-choice paradigm are used to pose competing hypotheses about how news writing structure (inverted pyramid versus narrative) affects story reading time and memory. Participants browsed a website featuring target news stories. Time spent reading stories and story recall was measured. Participants spent less time reading stories with an inverted pyramid structure yet recalled these stories better than stories in a narrative structure, supporting the free-choice processing framework.
引用
收藏
页码：385 / 405
页数：21
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