STRATEGIES OF CREATIVE CAPITAL FORMATION: PARADIGM PLATFORMS

Concepts of creative capital are a natural continuation of ideas about the prevailing role of human capital assets, particularly when switching to the knowledge-driven economy. From the time when creative capital began to be designated as an economic phenomenon, quite a number of paradigm visions of its nature was formed which, in turn, became a base for determining of its formation strategies. The problem lies in the fact that these bases as such remain unexposed quite often, so it does not allow giving an explicit assessment to strategies formed on platforms thereof. Specifically, the point of the proposed article is reviewing the paradigm platforms of strategies of creative capital formation and understanding what of the proposed strategies are perspective and what, should they be realized, can lead to destructive results. The conducted analysis allowed to identify four paradigms and, respectively, four strategies of creative capital formation. The strategy of creative class formation, in the view of the author of this article, is beneath criticism and should be opposed by the strategy of broad development of creative communities, creative practices and providing conditions for development of each person's creative resources. The two other strategies are conventionally designated (in accordance with their basic paradigms) as the migration strategy and the generation strategy. According to the migration strategy, main efforts should be aimed at creation of conditions for attracting and retention of talents. The generation strategy is aimed at creation of conditions for finding and development of persons' creative potentials since their childhood. (C) 2019 Published by Future Academy www.FutureAcademy.org.UK