Building and architectural visualizations help to present for project developers their ideas to the general public, investors and the authorities. Nowadays, advanced computer technologies allow to create and to generate quite a realistic picture. Building technologies are improving and developing rapidly. Often appears the need of presenting new projects to individual user groups. This article describes problems of various visualization methods being used in civil engineering and architectural projects, in order to display an building or individual units of constructions. In addition, analyzing the application of visualization software with different user needs and opportunities for the delivery of projects. The optimal result is selected according to several criteria: the building and its units, features, rendering time and quality, price, used computer resources. Various software packages for the visualization has a limited purpose, therefore for visualization of civil engineering projects is proposed to use a combination of them.