Retail shopper's choice on casual wear store location in Hong Kong

被引：0

作者：

Ng, HKD ^{[1
]}

Chu, WCA ^{[1
]}

机构：

[1] Hong Kong Polytech Univ, Inst Text & Clothing, Kowloon, Hong Kong, Peoples R China

来源：

QUALITY TEXTILES FOR QUALITY LIFE, VOLS 1-4 | 2004年

关键词：

D O I：

暂无

中图分类号：

TB3 [工程材料学]; TS1 [纺织工业、染整工业];

学科分类号：

0805 ; 080502 ; 0821 ;

摘要：

This study attempted to pinpoint the determining attributes for spatial shopping decisions and investigate different driving criteria in shopping choice by mall shoppers and free shoppers on casual wear retail store in Hong Kong. Schuler's multiattribute store choice model was adopted as framework for investigation. In this research, six location choice attributes were identified, namely, comfortable environment, accessibility, scale, variety, facility/safety and flexibility. It was found that comfortable environment, facility/safety and flexibility can be used to discriminate the mall and free shoppers' choice of location.

引用

页码：1484 / 1487

页数：4

共 15 条

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