THE ROLE OF EMPLOYEES' PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEE TRUST ON PERCEIVED CORPORATE PERFORMANCE FOR SUSTAINABLE FIRM

Currently, the employee perception related to corporate social responsibility (CSR) along with their trust have become essential part of the firm performance and get the intentions of the recent researchers thus, the basic purpose of this study is to examine the effects of employees' perception of CSR on employee trust and perceived corporate performance in Thailand. The data has been collected from employees in the large sustainable firms in Thailand by using simple random sampling. The findings disclose that employees' perception of CSR have significant positive direct effect on employee trust and perceived corporate performance, employee trust has a significant positive direct effect on perceived firm performance, employees' perception of CSR has a significant positive indirect effect on perceived firm performance through employee trust. These results are providing the guidelines to the policymakers that they should develop and fore to implement the valuable policies related to the CSR that enhance the performance of corporation in Thailand and around the globe.