THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF APPLIED PSYCHOLOGY

Methodological and conceptual foundations of applied psychology are discussed. The language of influence - the language of designing and development of technologies and scenarios- is shown to be the main one in applied psychology. Understanding of applied psychology as psychological discipline directed at psychological projection of man and his environment (including dynamic aspects - situation of life activity), ensuring realization of person's life orientations is proved. The conclusion that applied psychology is based on anthropocentric approach is drawn. The content of three main groups of methods of applied psychology - analytical, designing and providing is defined. The main branches of applied psychology are presented.