Assessing Competitive Advantage Based on Customer Satisfaction and Customer Value

被引：0

作者：

Huang, Jinsong ^{[1
]}

Zhou, Chenyang ^{[1
]}

Han, Weiwei ^{[1
]}

机构：

[1] Beihang Univ, Sch Econ & Management, Beijing, Peoples R China

来源：

2013 10TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT (ICSSSM) | 2013年

关键词：

customer satisfaction; customer value; competitive advantage; structural equation model; partial least squares;

D O I：

暂无

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

Few researchers conducted empirical study on assessing competitive advantage in previous studies. In this paper, we try to establish an evaluation model of competitive advantage based on customer satisfaction and customer value. Then we conducted a survey of 37 durables manufacturers and 9250 samples in China to calculate the model. The results show that customer value exerts significant effect on competitive advantage, and the differentiation is the main source of competitive advantage in China.

引用

页码：12 / 17

页数：6

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