An integrative model of consumers' intentions to purchase travel online

被引：322
|
作者：
Amaro, Suzanne [1 ]
Duarte, Paulo [2 ]
机构：
[1] Politecn Inst Viseu, Dept Management, P-8504510 Viseu, Portugal
[2] Univ Beira Interior, Dept Econ & Business, P-6200209 Covilha, Portugal
来源：
TOURISM MANAGEMENT | 2015年 / 46卷
关键词：
Innovations Diffusion Theory; Intentions to Purchase; Online Travel Shopping; Social Media; Technology Acceptance Model; Theory of Reasoned Action; Theory of Planned Behaviour; PERCEIVED BEHAVIORAL-CONTROL; INFORMATION-TECHNOLOGY; E-COMMERCE; PLANNED BEHAVIOR; USER ACCEPTANCE; PLS-SEM; DECOMPOSED THEORY; TRUST; ADOPTION; INTERNET;
D O I：
10.1016/j.tourman.2014.06.006
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
Grounded in the Theory of Reasoned Action, the Theory of Planned Behaviour, the Technology Acceptance Model and on the Innovation Diffusions Theory, this study proposes and empirically tests an integrated model to explore which factors affect intentions to purchase travel online. Partial Least Squares Structural Equation Modelling was conducted to assess the hypotheses. The empirical results, obtained in a sample of 1732 Internet users, indicate that intentions to purchase travel online are mostly determined by attitude, compatibility and perceived risk. The theoretical contributions of this study and the practical implications are discussed and future research directions are detailed. (C) 2014 Elsevier Ltd. All rights reserved.
引用
收藏
页码：64 / 79
页数：16
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