The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios

被引：0
|
作者：
Lei, Jing [1 ]
Dawar, Niraj [2 ]
Lemmink, Jos [1 ]
机构：
[1] Univ Maastricht, Maastricht, Netherlands
[2] Univ Western Ontario, London, ON, Canada
来源：
ADVANCES IN CONSUMER RESEARCH, VOL 33 | 2006年 / 33卷
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D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：324 / +
页数：2
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