Group-buying price mechanism with two suppliers

被引：0
|
作者：
Guan, Lei [1 ]
机构：
[1] Beijing Inst Technol, Sch Management & Econ, Beijing 100081, Peoples R China
来源：
2013 10TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT (ICSSSM) | 2013年
关键词：
group-buying; fixed price; suppliers; retailers; STRATEGY; AUCTION;
D O I：
暂无
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
Group buying price (GBP) mechanism is a useful pricing mechanism in online selling. In this study, we focus on the case that buyers are small retailers, and there are two suppliers in the market. Retailers' ordering choice is discussed, and we also study how the supplier should set the GBP price curve. The conclusion shows that to beat the fixed price, the supplier should not use a small slope price curve. And retailers' group buying is not always better for the supplier.
引用
收藏
页码：149 / 153
页数：5
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