SEARCHING LEVERAGE POINTS TO INCREASE SALES OF A VERTICALLY INTEGRATED BLACK TEA COMPANY

被引：0

作者：

Takahashi, Yutaka ^{[1
]}

Tanaka, Nobuhide ^{[2
]}

机构：

[1] Senshu Univ, Sch Commerce, Tama Ku, 2-1-1 Higashimita, Kawasaki, Kanagawa 214858, Japan

[2] Gakushuin Univ, Fac Econ, Toshima Ku, 1-5-1 Mejiro, Tokyo 1718588, Japan

来源：

2017 WINTER SIMULATION CONFERENCE (WSC) | 2017年

关键词：

D O I：

暂无

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

A periodical purchase system, which shops deliver their goods to their customers based on contracted schedules, is one of the popular ways to keep sales stable. Arahataen Inc., a tea company in Japan, is also operating this system. They successfully won customers in their early stage. However, a recent customer number is stagnated. Then, they employed system dynamics simulation to improve their situation. This paper shows the customer number simulations for searching leverage points to improve the situation and suggests strategic intervention based on Arahatacn's case.

引用

页码：4520 / 4521

页数：2