The Experience of VaccinarSinToscana Website and the Role of New Media in Promoting Vaccination

被引：11

作者：

Boccalini, Sara ^{[1
]}

Bonanni, Paolo ^{[1
]}

Chiesi, Fabrizio ^{[2
]}

Di Pisa, Giulia ^{[2
]}

Furlan, Federica ^{[2
]}

Giammarco, Barbara ^{[2
]}

Zanella, Beatrice ^{[1
]}

Mando Tacconi, Francesco ^{[3
]}

Bechini, Angela ^{[1
]}

机构：

[1] Univ Florence, Dept Hlth Sci, I-50134 Florence, Italy

[2] Univ Florence, Med Specializat Sch Hyg & Prevent Med, I-50134 Florence, Italy

[3] Nuovo Osped Apuane, North West Tuscany LHU Local Hlth Author, Viale Enrico Mattei 21, I-54100 Marina Di Massa, Italy

来源：

VACCINES | 2020年 / 8卷 / 04期

关键词：

vaccination; information; website; VaccinarSi; VaccinarSinToscana; new media; Italy; HESITANCY; COVERAGE; KNOWLEDGE; VACCINES;

D O I：

10.3390/vaccines8040644

中图分类号：

R392 [医学免疫学]; Q939.91 [免疫学];

学科分类号：

100102 ;

摘要：

The Department of Health Sciences (University of Florence) developed a regional website "VaccinarSinToscana" in order to provide information on vaccines and communicate with the general population, as well as the healthcare community, at a regional and local level. The aim of this paper is to present the VaccinarSinToscana website framework and analyze the three-year activity of the website and the related social network account on Facebook in terms of dissemination and visibility. In the first three years since its launch, the VaccinarSinToscana portal has increased its visibility: the number of single users, visits and single web pages has grown exponentially. Our results also demonstrate how the Facebook account launch contributed enormously to the increase in the visibility of the website. The objective for the future of the VaccinarSinToscana portal is to grow further, in order to reach out to an even wider audience.

引用

页码：1 / 10

页数：10

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