Diversification strategy, entry mode, and performance: Evidence of choice and constraints

被引:0
|
作者
Busija, EC [1 ]
ONeill, HM [1 ]
Zeithaml, CP [1 ]
机构
[1] UNIV N CAROLINA,KENAN FLAGLER BUSINESS SCH,CHAPEL HILL,NC
关键词
diversification strategy; acquisition; internal development;
D O I
10.1002/(SICI)1097-0266(199704)18:4<321::AID-SMJ874>3.0.CO;2-Y
中图分类号
F [经济];
学科分类号
02 ;
摘要
Despite theoretical arguments matching type of diversification strategy with mode of entry, the exact form of relationships between strategy, mode of entry, and performance remains enigmatic. Our analysis, based on two samples, demonstrates that matches between strategy and mode did improve performance in one time period but not a second. In addition, the results show that exclusive reliance on a single mode (internal development or acquisition) can restrict performance. (C) 1997 by John Wiley & Sons, Ltd.
引用
收藏
页码:321 / 327
页数:7
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