SUSTAINABLE FINANCE AS A WAY OF TRANSITION OF COMPANIES TO GREEN ECONOMY

The article is devoted to the study of the specifics of ensuring financial stability and investment attractiveness of European companies carrying out their financial and economic activities in the context of transition to a green economy. The topicality is caused by the need to improve the theoretical and methodological basis for developing practical recommendations for improving the management of companies funding in the transition to a green economy. The purpose of the study is to analyze the sources of funding available for such companies and to identify the areas for further development and effective use of green investment resources to ensure the investment attractiveness of companies in the context of sustainable development. Various instruments of state support and financial mechanisms for implementing budget financing used by European states to reduce the risks of investors are considered. The behavioral analysis of the subjects of the financial and trading sector and participants in the derivatives market trading has revealed the investors' increased attention to green stocks and bonds, which is confirmed by the positive dynamics of the demand for environmentally responsible investment. According to the results of the research, it was suggested that the need to integrate factors affecting the sustainability of the green economy should be taken into account since it is impossible to separately develop its individual elements or individual financial instruments. (c) 2019 Published by Future Academy www.FutureAcademy.org.UK