Reassembling Our Digital Selves

被引:5
|
作者
Estrin, Deborah [1 ,2 ,3 ]
Juels, Ari [4 ]
机构
[1] Amer Acad, Salt Lake City, UT 84101 USA
[2] Cornell Tech, Comp Sci, New York, NY 10011 USA
[3] Weill Cornell Med Coll, Healthcare Policy & Res, New York, NY 10065 USA
[4] Cornell Tech, Jacobs Technion Cornell Inst, New York, NY USA
关键词
D O I
10.1162/DAED_a_00364
中图分类号
C [社会科学总论];
学科分类号
03 ; 0303 ;
摘要
Digital applications and tools that capture and analyze consumer behaviors are proliferating at a bewildering rate. Analysis of data from large numbers of consumers is transforming advertising, generating new revenue streams for mobile apps, and leading to new discoveries in health care. In this paper, we consider a complementary perspective: the utility of these implicitly generated data streams to the consumer.
引用
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页码:43 / 53
页数:11
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