A Guide to Location-Based Marketing

Experts state that companies are increasingly adopting location-based marketing strategies with growing use of digital devices by potential customers and target audience. There is a growing spectrum of ways to leverage the peer-to-peer (P2P) network of smartphone users who can be converted into ideal customer audience. People are also increasingly allowing their smartphone's settings for location services to work with most applications, such as the camera, email, and the browser. This presents marketers with the opportunities to push messages to these users when they are in the proximity of a store or in a certain part of town. It also provides every business with a website and email marketing the opportunity to explore the behavior and gather insights from the inbound location data coming from wireless consumption of such media.