Evaluation Model of the Roles of Festivals in the Internationalization of Performing Arts: Evidence from Flamenco Festivals

There are hardly any studies that address the study of performing arts (PAs) festivals from the perspective of internationalization. Using the case of flamenco festivals as a case study, this paper determines the role of PAs festivals in the internationalization of the PAs. In the last three decades, a large number of flamenco festivals have proliferated and consolidated both in Spain and abroad. These two types of festivals (domestic and abroad) play different roles in the internationalization of this PA. Therefore, for the first time, and in line with the proposals for measuring results of the Socio-Economic Management Model (SEAM) approach, we propose to offer an evaluation model to guide the analysis and measurement of the role of festivals in the internationalization of the PAs that includes the tangible and intangible resources and capabilities necessary for the achievement of their role(s). This study contributes to the debate on the efficiency of cultural policy by proposing a qualimetric system of indicators that evaluate their achievement, differentiating between the immediate results achieved by the festival and the results in creating potential that will facilitate the achievement of sustainable results.