OPERATION CHARACTERISTICS OF NEWLY ESTABLISHED ENTERPRISES IN CENTRAL HIGHLANDS IN THE CONTEXT OF THE FOURTH INDUSTRIAL REVOLUTION

The Central Highlands region holds a particularly important strategic position in Vietnam. It is considered a potential area for newly established enterprises (NEEs), but its entrepreneurs may face more difficulties than in other regions. The paper analyzes some outstanding characteristics of NEEs in Central Highlands in comparison to other regions, with the rate of NEEs tended to increase, but it was not stable. NEEs in Central Highlands generally have limited points compared to other regions, such as: the majority of startups are small business and microenterprises, lack of capital to invest in new technology, the rate of young workers is low, the qualifications of many workers are limited, the ICT infrastructure and regional links are still weak. The paper also proposes some solutions for Central Highlands to help its NEEs take advantage of opportunities and minimize the challenges brought about by the 4th industrial revolution.