UTILIZATION OF QUICK RESPONSE CODES IN EDUCATION

In the times of technology having penetrated almost every sphere of human activity, innovations getting through the development pipeline at a galloping pace, and technological advances being churned out at a very high speed, isn't that the highest time to allow the newest yet approved technologies to walk into the classrooms and do something beneficial for both the lecturers and students? We are being surrounded by the hottest news about the cutting edge technologies still in R&D, or at the threshold of the market with their practical use being discussed and justified (e.g. the controversial Google Glass putting personal privacy at stake to be launched April 15, or one of the newest communications products arriving during the past year: the FireChat allowing smartphones to connect without the need for cellular networks or WiFi hotspots). This paper will partly touch those issues but aims mostly at focusing on one particular technological advancement: the QR code older for industry, newer for education. The audience shall be presented with a historical overview of the origin, development, launch, spread, industrial use, and other ways of the QR code utilization including the field of education. The last mentioned is in the spotlight of this article. The desktop research is to be used in order to gather data about numerous ways of the QR code use by educators worldwide. The primary data collection about the QR code use is prepared among university students. The data is going to be analyzed, presented graphically and commented on in a written form as well as during the conference speech. The final part of this conference contribution brings innovative tasks adding QR codes to language teaching in the university classroom (for the next academic year students of Marketing Communications), which the author feels to be the added value of the proposed material.