WHAT ARE CANCER CENTERS ADVERTISING TO THE PUBLIC? A CONTENT ANALYSIS OF PRINT AND BROADCAST MEDIA

被引：0
|
作者：
Vater, Laura B. [1 ]
Donohue, Julie M. [1 ]
Arnold, Robert M. [2 ]
White, Douglas B. [2 ]
Chu, Edward [2 ]
Schenker, Yael [2 ]
机构：
[1] Univ Pittsburgh, Grad Sch Publ Hlth, Pittsburgh, PA USA
[2] Univ Pittsburgh, Pittsburgh, PA USA
来源：
JOURNAL OF GENERAL INTERNAL MEDICINE | 2014年 / 29卷
关键词：
D O I：
暂无
中图分类号：
R19 [保健组织与事业（卫生事业管理）];
学科分类号：
摘要：
引用
收藏
页码：S253 / S254
页数：2
相关论文
共 50 条
  • [1] What Are Cancer Centers Advertising to the Public? A Content Analysis
    Vater, Laura B.
    Donohue, Julie M.
    Arnold, Robert
    White, Douglas B.
    Chu, Edward
    Schenker, Yael
    [J]. ANNALS OF INTERNAL MEDICINE, 2014, 160 (12) : 813 - U24
  • [2] Predictors of advertising avoidance in print and broadcast media
    Speck, PS
    Elliott, MT
    [J]. JOURNAL OF ADVERTISING, 1997, 26 (03) : 61 - 76
  • [3] A CONTENT-ANALYSIS OF VISUALS USED IN PRINT MEDIA ADVERTISING
    MORIARTY, SE
    [J]. JOURNALISM QUARTERLY, 1987, 64 (2-3): : 550 - 554
  • [4] Media writing: Print, broadcast and public relations
    Badaracco, CH
    [J]. PUBLIC RELATIONS REVIEW, 2005, 31 (04) : 592 - 594
  • [5] Direct-to-consumer advertising in oncology: A content analysis of print media
    Abel, Gregory A.
    Lee, Stephanie J.
    Weeks, Jane C.
    [J]. JOURNAL OF CLINICAL ONCOLOGY, 2007, 25 (10) : 1267 - 1271
  • [6] Direct-to-consumer advertising in oncology: A content analysis of print media.
    Abel, G. A.
    Lee, S. J.
    Viswanath, V.
    Weeks, J. C.
    [J]. JOURNAL OF CLINICAL ONCOLOGY, 2006, 24 (18) : 309S - 309S
  • [7] Pharmacogenetics and the print media: what is the public told?
    Almomani, Basima
    Hawwa, Ahmed F.
    Goodfellow, Nicola A.
    Millership, Jeffrey S.
    McElnay, James C.
    [J]. BMC MEDICAL GENETICS, 2015, 16
  • [8] Public Advertising by Cancer Centers: Are More Data Needed?
    Abel, Gregory A.
    [J]. ANNALS OF INTERNAL MEDICINE, 2014, 160 (12) : 870 - 871
  • [9] Comparative Advertising in India: A Content Analysis of English Print Advertisements
    Kalro, Arti D.
    Sivakumaran, Bharadhwaj
    Marathe, Rahul R.
    [J]. JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 2010, 22 (04) : 377 - 394
  • [10] Images of Union Renewal: A Content Analysis of Union Print Advertising
    Phillips, Barbara J.
    Pohler, Dionne
    [J]. CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION, 2018, 35 (04): : 592 - 604
12345