A Case Study: Innovation Strategy Assessment of the Leading Smartphone Companies

Using our Enterprise Innovation Index framework, we have analyzed innovation strategy for four leading smartphone companies - Apple, Samsung, Nokia and Xiaomi, and generated a scorecard. Our scorecard for the innovation strategy assessment is well supported by smartphone market data. Samsung, Apple and Xiaomi are market leaders in different market segments, i.e. mass market, high-end and middle-end respectively, which are driven by their innovation strategies. Coming back from near-death experience, Nokia's growth will strongly depend on grabbing the opportunity of disruptive innovation. To achieve sustainable future growth, smartphone makers really need to think about the best innovation strategies to establish market leadership.