QUALITY ASSESSMENT IN HIGHER EDUCATION BASED ON SERVQUAL MODEL

This study investigates the perceptions regarding the quality of services within the Faculty of Management, Economic Engineering in Agriculture and Rural Development, questioning the students of the 4-th year of both specializations: Economic Engineering in Agriculture and Engineering and Management in Public Food and Agritourist. Students of the 4-th year were questioned, as we considered that they are final consumers of the educational service provided by the faculty. Following the study we were able to identify the improvement measures for each specialization. The students enrolled in IMAPA specialization have a lower level of satisfaction (are less satisfied) in each of the 5 quality dimensions and have a medium satisfaction level of 74%, compared to those from IEA specialization who have the medium degree of satisfaction of 79%. Both specializations require improvement measures, but priority is IMAPA;