Tourism marketing for cities and towns: using branding and events to attract tourists

被引:0
|
作者
Hall, C. Michael [1 ]
机构
[1] Univ Canterbury, Dept Management, Christchurch 1, New Zealand
关键词
D O I
暂无
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
引用
收藏
页码:409 / 410
页数:2
相关论文
共 50 条
  • [1] Tourism marketing for cities and towns
    Roehl, Wesley S.
    [J]. TOURISM MANAGEMENT, 2008, 29 (02) : 397 - 399
  • [2] THE ROLE OF URBAN BRANDING TO ATTRACT FOREIGN TOURISTS
    Anjomrouz, Elaheh
    Dehyadegari, Saeid
    Hosseini, Khaterehsadat
    Anjomrouz, Hoda
    [J]. INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION, 2021, 12 (01): : 310 - 328
  • [3] Marketing tourists gazing into the tourism domain
    Marshall, Roger
    De Villiers, Rouxelle
    [J]. INTERNATIONAL JOURNAL OF CULTURE TOURISM AND HOSPITALITY RESEARCH, 2015, 9 (04) : 417 - 422
  • [4] CREATIVE MARKETING AND INNOVATIVE BRANDING: AN EFFECTIVE WAY TO ATTRACT CUSTOMERS
    Rahman, Mofasser
    Saha, Sajeeb
    Anny, Sauda Afrin
    Afrin, Sharmin
    Afrin, Tanjina
    Haq, Iqramul
    [J]. ECONOMICS AND FINANCE LETTERS, 2020, 7 (02): : 308 - 319
  • [5] Tourism Destination Branding: A Competitive Marketing Strategy
    Mazurek, Marica
    [J]. MANAGEMENT 2010: KNOWLEDGE AND MANAGEMENT IN TIMES OF CRISIS AND ENSUING DEVELOPMENT, PTS I AND II, 2010, : 444 - 447
  • [6] Multilayered spatial categories in tourism marketing and branding
    Inkinen, Tommi
    Heikkonen, Maria
    Makkonen, Teemu
    Rautiainen, Simo
    [J]. JOURNAL OF DESTINATION MARKETING & MANAGEMENT, 2024, 31
  • [7] The Impact of Tourism Marketing on the Attracted Tourists in the Shaqlawa
    Ali, Dashti Hussain
    [J]. ESTUDIOS DE ECONOMIA APLICADA, 2021, 39 (07):
  • [8] Tourists as Mobile Gamers: Gamification for Tourism Marketing
    Xu, Feifei
    Tian, Feng
    Buhalis, Dimitrios
    Weber, Jessika
    Zhang, Hongmei
    [J]. JOURNAL OF TRAVEL & TOURISM MARKETING, 2016, 33 (08) : 1124 - 1142
  • [9] Place Marketing and Specialisation of Cities and Towns in Latvia
    Bite, Dina
    [J]. ECONOMIC SCIENCE FOR RURAL DEVELOPMENT: SUSTAINABILITY, 2011, (26): : 33 - 39
  • [10] Marketing approach to cities and towns management and development
    Dano, F
    Hanuláková, E
    [J]. EKONOMICKY CASOPIS, 2004, 52 (07): : 891 - 900