REWARDS, CAN THEY BE USED TO HELP THE COORDINATION OF SALES AND MAKRETING ACTIVITIES?

被引：0
|
作者：
Le Meunier-FitzHugh, Kenneth [1 ]
Le Meunier-FitzHugh, Leslie [1 ]
机构：
[1] Univ East Anglia, Norwich NR4 7TJ, Norfolk, England
来源：
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
关键词：
D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：275 / 275
页数：1
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