Tourism attractions become one of the main components and they drive the tourism activity in a region. The quality of tourism attractions would affect tourists' visits. Tourism power can basically be built on any conditions which can attract people to visit. Towns is full of activities which include their economic, social, cultural and physical features, if they are presented properly, they can be a tourist attraction. Kampung City, as a form of urban settlement, has the potential to be developed as a tourism attraction. Kampung is not only a physical area of housing but it has also productive activities. Even the city's economic activities are also influenced by the productive activities of its Kampung. The shape of Kampung which varies in physical, social, economic and cultural raises special characteristics of each Kampung. When it is linked with the city's tourism activities, these special characteristics of course could be one of the attractions to attract tourists. This paper studies about one of Kampung in the Malang City. Administratively located in the Penanggungan Village Lowokwaru District, but the potential will just be focused on RW 4. Main productive activities of this village are pottery. In contrast to ceramics, pottery is made from clay and its uniqueness in color and shape. Based on the history of pottery in the Malang, it is concentrated in Penanggungan Village. But along with its development, pottery is decreasingly in demand and number of craftsmen is dwindling. Based on these circumstances, a concept is prepared to raise the image of the region as the Kampung of pottery and to repack it as a tourism attraction of the city.
