China's current media environment is very complex, showing the main multi-media control, media control of the main problems in diverse, Each control subject in the current social situation has unfavorable performance. Especially the traditional media is bound to lead in public opinion against the status quo level come up with appropriate coping strategies, to build the credibility of the media with authoritative information to guide public opinion; enhance absorptive capacity of public opinion, reflecting public opinion, based on the guidance of public opinion; active and innovative approach to guide public opinion, these are the traditional media strategies to effectively guide public opinion.
