The Role of Business Corporations in the Globalization Process of New Economy

The article is an attempt to analyse the impact of changes in the world economy on competitive strategies of transnational corporations and to identify the essence of the transformations that are taking place in connection with the corporate organizational systems. An important issue will be to identify the most important mechanisms of functioning of the world economy in conditions of global competition. The company's position is characterized by its sources of supply, distribution channels, customers, participation in joint ventures, strategic alliances, mergers, acquisitions or franchising. With the advance of globalization and the development of a knowledge-based economy, the traditional model of competition associated with factors such as cost and technology skills is no longer sufficient. In a rapidly changing environment companies are forced to implement new strategies based on innovation, flexible structures and social responsibility.