Listening to learn: "Inactive" publics of the arts as exemplar

被引：9
|
作者：
Forernan-Wernet, Lois
Dervin, Brenda
机构：
[1] Capital Univ, Dept Commun, Columbus, OH 43209 USA
[2] Ohio State Univ, Sch Commun, Columbus, OH 43220 USA
来源：
PUBLIC RELATIONS REVIEW | 2006年 / 32卷 / 03期
关键词：
arts; dialogic; inactive publics; listening; relationships; sense-making; two-way symmetrical;
D O I：
10.1016/j.pubrev.2006.05.001
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This exploratory study offers a research methodology by which organizations can more effectively listen to their publics. Using a dialogic interface, the methodology allows informants to relate how their intersections with organizations make sense to them on their own terms. (c) 2006 Elsevier Inc. All rights reserved.
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页码：287 / 294
页数：8
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