Pricing Strategies with Costly Customer Arbitrage

被引:0
|
作者
Sibly, Hugh [1 ]
机构
[1] Univ Tasmania, Tasmanian Sch Business & Econ, Private Bag 84, Hobart, Tas 7001, Australia
关键词
Non-linear pricing; Pricing strategies; Unbundling; MONOPOLY; RESALE;
D O I
10.1007/s11151-016-9533-0
中图分类号
F [经济];
学科分类号
02 ;
摘要
A monopolist's ability to conduct non-linear pricing is limited because customers can, at a cost, unbundle bundled output. Three pricing strategies are available to a firm: (1) a separating strategy; (2) a pooling strategy; and (3) an exclusion strategy. Each is optimal for some set of unbundling cost and distribution of customer types. The optimal pricing strategies are contrasted with the well-studied benchmark cases, in which unbundling costs are either zero or arbitrarily high. It is shown that it is not always possible to extrapolate the conclusions from the benchmark cases with respect to pricing, profitability, consumer surplus or efficiency.
引用
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页码:345 / 366
页数:22
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