Quantifying the market demand for in-vehicle telematics Internet services

Three consultants give their views on in vehicle telematics Internet services. They explain the approach for creating a suitable business case, in particular the way to look at customer needs and the playing-field of the service provider Service pricing and market sire are estimated and the business case issue is concluded with a description on how to structure in-vehicle telematics Internet service development projects, using the Web enabled Enterprise Framework. There follows a description of the technology required and what is available today. Specifically global system for mobile communications (GSM) operators are mentioned as they clearly are moving towards services beyond speech. The article concludes with a business example of a company using in-vehicle telematics.