Fashion companies and customer satisfaction: A relation mediated by Information and Communication Technologies

被引：27
|
作者：
Amendola, Carlo [1 ]
Calabrese, Mario [1 ]
Caputo, Francesco [2 ]
Fabrizio, D'Ascenzo [2 ]
机构：
[1] Sapienza Univ Roma, Dept Management, Rome, Italy
[2] Univ Salerno, Dept Pharm, Salerno, Italy
来源：
JOURNAL OF RETAILING AND CONSUMER SERVICES | 2018年 / 43卷
关键词：
Fashion companies; Customer satisfaction; Technology management; Systems thinking; Service logic; SERVICE-DOMINANT LOGIC; MANAGEMENT; INDUSTRY; SYSTEMS; RETAIL; CHAIN; CONSUMPTION; INNOVATION; DYNAMICS; LOYALTY;
D O I：
10.1016/j.jretconser.2018.04.005
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Adopting the interpretative lens provided by the Systems Thinking and Service Logic, the paper pursues a twofold aim: 1] from one side it offers a wider picture of fashion sector with the aim to support both researchers and practitioners in defining more valuable and effective approaches and 2] from the other side it investigates the customers' perspectives and their approach to Information and Communication Technologies in the fashion sector. After the definition of four hypotheses, the perceptions of a sample of 1125 customers are investigated through a qualitative survey and the results are analysed using Structural Equation Modelling.
引用
收藏
页码：251 / 257
页数：7
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