The Management Countermeasure Research Based on Elimination of Jiujiang Ecological Leisure Tourism Product Development and Growth Limit

被引:0
|
作者
Shi, Shuguang [1 ]
Jia, Chao [1 ]
机构
[1] Jiujiang Univ, Tourism Coll, Jiujiang, Peoples R China
关键词
D O I
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中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
With the rising of mass tourism and people income level, China tourism development has entered an important period of transition, during which sightseeing tourism is gradually replaced by leisure tourism and leisure tourism development has to be a trend which cannot be halted. Leisure tourism and ecological tourism have formed a distinctive ecological leisure tourism. In recent years, ecological leisure tourism of Jiujiang has been developing rapidly based on a rich diversity of ecological leisure tourism resources. But the Jiujiang ecological leisure tourism development process have been faced with unclear concept, the lack of industrial planning, insufficient integration of resources, low product development level, weak product promotion strength and many other factors, which form the Jiujiang ecological leisure tourism product development and growth limit. This paper constructs the base model eliminating the growth limit and explores management countermeasures based on elimination of growth limits principle.
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页码:643 / 650
页数:8
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