RESEARCH ON THE EFFECT FACTORS OF TECHNICAL PERFORMANCE ON SMEs BY INDUSTRIAL SECTORS

This study's research question is that there will be a crucial element in improving business performance among SMEs' success variables and competencies. Significantly, there should be different variables for performance in industry sectors. 1) The success variables of SMEs vary widely, but four characteristics of technology, management, commercialization, and exit strategies were selected. 2) The mediator is a technology innovation and technology marketing function. 3) The dependent variables are technical, financial, and non-financial performance. Previous literature had problems studying only the effects of each of the three variables, so we established a hypothesis and research model that focused on causality studies linking them. According to the data group analysis result for 3330 CEOs of SMEs, the six industries' performance impact factors were different. As a result of comparative analysis of changes in performance impact by industry, it was found that the largest increase in Information Technology (IT)/Software (S/W), Life/Food, and Crafts sectors. The key research finding is that it has verified the essential elements of critical performance improvement. We provided that different success variables and competencies differ in performance across industries. The results are expected to contribute to SMEs' CEO and government policymakers' practical applications, support organizations, academia, and industry.