Segmenting Chinese Backpackers by Travel Motivations

被引：115
|
作者：
Chen, Ganghua [1 ]
Bao, Jigang [2 ]
Huang, Songshan [3 ]
机构：
[1] Southeast Univ, Dept Tourism Studies, Sch Humanities, Nanjing 211189, Jiangsu, Peoples R China
[2] Sun Yat Sen Univ, Ctr Tourism Planning & Res, Sch Tourism Management, Guangzhou 510275, Guangdong, Peoples R China
[3] Univ S Australia, Sch Management, Adelaide, SA 5001, Australia
来源：
INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2014年 / 16卷 / 04期
关键词：
Chinese backpackers; travel motivation; self-actualization; social interaction; cluster analysis; LEISURE MOTIVATION; BUDGET TRAVELERS; TOURISM; EXPERIENCES; CULTURE; YOUTH;
D O I：
10.1002/jtr.1928
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study examined travel motivations of Chinese backpackers and classified Chinese backpackers according to their travel motivations and related demographics. The study identified four motivation factors driving Chinese backpacker travels: social interaction, self-actualization, destination experience and escape and relaxation. K-means cluster analysis further identified three distinct Chinese backpacker segments with different travelmotivations: self-actualizers, destination experiencers and social seekers. Explanations and discussions within the background of China's ongoing tremendous social and economic transformation are also provided. Copyright (C) 2013 John Wiley & Sons, Ltd.
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页码：355 / 367
页数：13
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