Motives in creating an LGBTQ inclusive work environment: a case study

Purpose The purpose of this inquiry is to examine why companies create LGBTQ-inclusive work environments and how these firms advance LGBTQ-inclusiveness through CSR practices and address challenges presented by strategic duality. Design/methodology/approach Using a qualitative multiple case study design, data was collected and then triangulated from interviews and company documents. NVivo, a qualitative research program, was used to organize, sort, query and model the data. Findings Several themes were identified as reasons why Fortune 500 organizations sought to create LGBTQ-inclusive work environments. Themes include a positive return on investment, advancing human rights issues within the framework of corporate social responsibility (CSR), internal organizational pressure and parity with other Minnesota companies. Findings are examined through the theoretical lens of strategic duality. Research limitations/implications Primary theoretical implications include contributions to our understanding of strategic duality by providing a first-hand account from people in organizations that encountered imperatives that to some degree are in conflict. By design, the multiple case study methodology does not allow generalizations to be drawn beyond the organizations included in this study. Practical implications Both managers and researchers will find this study provides valuable insight on how people and organizations experience and navigate strategic duality (pairs of competing imperatives) within the context of the motivation behind creating an LGBTQ-inclusive work environment. Originality/value This inquiry provides a unique and valuable account as to why organizations choose to invest resources in creating a LGBTQ-inclusive work environment, the return on investment (ROI) and examines competing imperatives (strategic dualities) faced by management. Similar multiple case studies of this qualitative nature are rare, possibly even non-existent and, therefore, this study makes a significant contribution to the literature.