Research on Cross-border E-commerce Logistics Distribution in Shandong Province

In recent years, cross-border e-commerce has developed rapidly in Shandong province, but the development of logistics and distribution lags behind, exposing many problems. This paper deeply analyzes the development status of cross-border e-commerce logistics distribution in Shandong province. Then, it further analyzes the influencing factors of cross-border e-commerce logistics distribution in Shandong province, and conducts empirical analysis on the four factors closely related to cross-border e-commerce logistics, including the government's support for cross-border e-commerce logistics, the level of logistics infrastructure construction, human resources and transaction costs. Finally, based on the results of empirical analysis, countermeasures and suggestions for improvement of cross-border e-commerce logistics distribution in shandong province are proposed.