Feedback control of event rate in online advertising campaigns

被引：5
|
作者：
Sang, Qian [1 ]
Karlsson, Niklas [1 ]
Goo, Jiaxing [1 ]
机构：
[1] Oath Inc, Demand Platforms R&D, 701 1st Ave,Bldg A, Sunnyvale, CA 94089 USA
来源：
CONTROL ENGINEERING PRACTICE | 2018年 / 75卷
关键词：
Online advertising; Event rate; Beta actuation; PI control; Viewability; Video completion;
D O I：
10.1016/j.conengprac.2018.03.010
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
An actuation and feedback control algorithm is proposed for the specific objective of scalable event rate control in online advertising systems. The actuator employs the beta actuation mechanism to address discontinuity in the plant under control with adjustable plant gain, while the feedback controller implements a PI mechanism to regulate the event rate to stay at or above a user-specified reference. Effectiveness of the proposed scheme is demonstrated via simulations and validated with the in-view rate control and the video completion rate control of real advertising campaigns on the AdLearn (TM) advertising optimization system, developed at AOL.
引用
收藏
页码：126 / 136
页数：11
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