Explicating the business model from a knowledge-based view: nature, structure, imitability and competitive advantage erosion

Purpose The purpose of this paper is to conceptualize the business model (BM) from a knowledge-based view (KBV), to interpret its nature and knowledge structure and to investigate the relationship between its imitability and the erosion of firm's competitive advantage. Design/methodology/approach Based on a systematic literature review, this study builds an integrated framework to explicate the nature and structure of the BM from a KBV. Moreover, on the analysis of two contrasting cases, the argument concerning the relationship between BM imitability and its strategic value is proposed, analyzed and supported. Findings The main finding of this study is that a BM can be viewed as a structured knowledge cluster that contains explicit and implicit parts. Its imitation is a dynamic process of knowledge diffusion across firm boundaries. Ceteris paribus, with a lower proportion of implicit knowledge, a BM is more likely to be imitated and the adopter's competitive advantage is more likely to be eroded, and vice versa. Practical implications The proposed framework could provide managers with a deeper understanding of the nature and structure of the BM and help potential adopters develop a successful entry strategy by avoiding BMs that seem profitable but are incapable of maintaining competitive advantage. Originality/value As a complement to previous studies, the research conceptualizes the BM as a "structured knowledge cluster" to explicate its nature and knowledge structure from a KBV. The implicit part of the BM is explored, and its importance for the adopter's competitive advantage is discussed and verified.