USING SOCIAL TECHNOLOGIES FOR COMPETITIVE ADVANTAGE: IMPACT ON ORGANIZATIONS AND HIGHER EDUCATION

被引：15

作者：

Nord, Jeretta Horn ^{[1
]}

Paliszkiewicz, Joanna ^{[2
]}

Koohang, Alex ^{[3
]}

机构：

[1] Oklahoma State Univ, Stillwater, OK 74078 USA

[2] Warsaw Univ Life Sci, Warsaw, Poland

[3] Middle Georgia State Coll, Macon, GA USA

来源：

JOURNAL OF COMPUTER INFORMATION SYSTEMS | 2014年 / 55卷 / 01期

关键词：

Social Technologies; Social Technology; Social Media; Facebook; Twitter; LinkedIn; YouTube; Curriculum; Education; Social Strategy; Organizations;

D O I：

10.1080/08874417.2014.11645744

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The number of individuals engaging in social technologies for both personal and business reasons is staggering. This phenomenon is growing exponentially and fast becoming an integrated, cross platform experience which will impact every individual online. Social technologies used specifically by organizations for business support, the purposes and the benefits realized are addressed in this paper: Based on research results and a review of related literature, two issues are addressed: 1) How organizations can rethink their social strategy to gain competitive advantage; and 2) How social technologies education should be incorporated into the curriculum so students are prepared for life beyond graduation.

引用

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页码：92 / 104

页数：13

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