Research on Optimization Model of Online Shopping Supply Chain

How to improve vendor management inventory levels, and how online retailer optimize inventory costs and transportation costs, to obtain greater profit margins, has become the supply chain cannot be ignored. In this paper, revenue sharing contract under the conditions set forth the number of multi-stage inventory optimization strategies vendor products, revenue sharing contract parameters according to the supplier and retailer network share a common transportation costs, so that based on revenue sharing contract under the conditions of the two sides are greater than profits online shopping in the traditional supply chain profits and examples show the feasibility of this model to the economic benefits of cooperation, in order to better promote the cooperation provides an effective path.