CULTURAL ENTREPRENEURSHIP - A CHANCE FOR THE CREATIVE STUDENT

Culture is part and parcel of life and civilization. It not only enriches us aesthetically, it is also an essential economic and strategic factor. In Germany in 2008, the turnover of this so-called economy of culture and creativity was EUR132b and included 210,000 companies with over one million employees. At around 25%, the proportion of self-employed individuals is extremely high. It is a business world in its own right. A trailblazer in a knowledge-oriented society. But arts, culture and creativity alone are no longer enough. For this reason, defining the requirements and competencies of those who intend to get involved in this difficult sector is crucial. With good training and well-defined curricula they will have the chance to operate more effectively and successfully in the creative/cultural value chain. Cultural and creative entrepreneurship means linking entrepreneurial policy and thinking to cultural and creative objectives. Driving forces include: personal initiative, creativity, innovation, and professional competence, to name just a few. Although these competencies are taught, the didactic approach must also take into account the economic process and structures and an evaluation of success or failure. It is these qualifications that contribute to one being a good cultural/creative entrepreneur and a spearhead in regional development. Don't complain about not earning (enough) money. Think of ways to earn it.