Transforming services with a service delivery environment (SDE)

Competition and customer demands mean that basic voice and data services are no longer enough to attract and retain customers. Service providers need to seamlessly deliver the personalised, converged or blended services end users want with a quality of experience (QoE) that ensures those services are easy to use and perform as expected. This requires service providers to transform the way they create and deliver services. They must manage and inter-work multiple service delivery platforms. A Service Delivery Environment (SDE) streamlines the service creation, provisioning, and management process. It breaks the traditional 'silo' model of service delivery and enables the rapid creation of innovative services at a lower cost. It helps service providers attract and retain subscribers, create new revenue streams and adapt to new business models.